How It Works
The Sales Blueprint Company works across every stage of your sales engine — from team structure to tools, messaging to hand-off — to create a scalable, repeatable system that drives real revenue growth.​​
​
Salespeople
& Infrastructure
We build the foundation of your sales organization — the people and structure needed to grow with purpose.
Sales Systems
& Tools
We ensure your technology stack is streamlined and aligned with your
sales process.
End-to-End Sales Process Design
We develop the full journey — from first contact to closed deal — with tools, assets, and strategy for each step.
Market Outreach & Lead Generation Plan
We create a repeatable lead generation engine to keep your pipeline full.
Product, Services Packaging, & Pitch
We refine your offerings and messaging to help your team sell with clarity
and confidence.
Pricing Strategy
& Contracting
We help you sell bigger deals and close with confidence.
Sales-to-Service Implementation
We ensure a seamless client experience from closed deal to delivery.
Engagement Approach
Every engagement with The Sales Blueprint Company begins with a comprehensive intake session to evaluate a business’s current sales practices, processes, and systems. We work closely with leadership to align on goals and the long-term vision for the sales organization. This clarity becomes the foundation for identifying the infrastructure, strategy, and execution needed to reach revenue objectives.
​
Unlike traditional consultants, we don't just advise — we roll up our sleeves and do the work. Whether building a sales function from scratch or refining what’s already in place, we focus on developing sustainable systems the team can continue using long after the engagement ends.
​
Engagements typically run 3, 6, or 12 months, depending on the scope of work. We collaborate directly with the business owner, president, sales leader, or leadership team — whoever is driving the company’s growth vision.
Are you a good fit?
We partner best with businesses who:
​
-
Want to grow or formalize a sales team or take an existing team to the next level to increase revenue through stronger sales execution.
-
Have sales leadership infrastructure but need support and expertise to help the business sustain and grow quickly.
-
Are ready for a structured, repeatable sales system — not just advice.
​
If your business needs more than coaching — if you’re looking for someone to show you how and build the system alongside you — we may be the right partner.
About the Founder
After 25 years in corporate sales and sales leadership, Laura Thies founded The Sales Blueprint Company to help businesses grow with a clear, proven sales system.
​
Laura’s sales journey began in college, knocking on doors and selling educational books 90 hours a week during the summer. She finished #3 out of 3,000 reps and led a top 10 team, lessons that continue to shape her approach today: sales is a system — and systems can be taught, repeated, and scaled.
Over the next two decades, Laura built and led sales teams across several Fortune 500 companies in multiple industries, often starting from scratch — defining processes, building structure, hiring the right people, and implementing the tools that make teams run efficiently. She discovered a unique talent not just for selling, but for creating the infrastructure that enables others to succeed at a high level.
​
Through The Sales Blueprint Company, Laura brings that same structured, hands-on approach. Whether a company is just starting to build a sales team, enhance a sales team, or looking to scale with better systems, she works alongside them to design and implement a custom sales blueprint — from lead generation and CRM systems to team design, compensation plans, pitch refinement, and sales-to-service handoff.
​
And when the engagement ends, you'll have a system that keeps delivering results long after we are gone.​ If you're serious about growing your revenue and want a true partner in the process, let’s talk.
​
Laura's Credentials
Laura holds an MBA in Strategic Management from the University of Nebraska and is a Certified Executive Coach (ICF Level 1) through the Center for Executive Coaching. She also completed Harvard University’s Business and Industry Insight Program. With over 20 years of sales and sales leadership experience, Laura has served as Vice President of Sales in multiple Fortune 500 companies. Her accomplishments include the AMN Healthcare President’s Club Award and the IBM Sales Eminence Award, both recognizing top performance in sales and leadership. She has also received other awards during her career focused on sales and sales leadership, including the Southwestern Company Excellence Award (#1 out of 3,500 salespeople).